We congratulate our members MasalaMagic for winning the award for Design Excellence 2014 for their new and delicate packaging design.
The design, developed by LOS&CO, was very appreciated by the jury, who called it ‘an extreme relaunch to a completely new level.’ Further, they said that the new packaging design was ‘elegant enough to be displayed on the kitchen counter’, and that the brand appears ‘both magical and exotic, as well as modern and Nordic.’
MasalaMagic was started ten years ago by Niru Kumra, who wanted to teach Norwegians how to cook real Indian food. MasalaMagics motto is ‘Indisk mat på norske fat’ (Indian food on Norwegian plates), and we are sure even more consumers will be tempted to try MasalaMagic when they see these gorgeous products in their local store.
Congratulations, MasalaMagic!